Our story began on the streets of New York and continues to draw inspiration from beautiful destinations around the world. 

We obsess about design and exceptional quality, creating beautiful clothes that work for every occasion and transcend seasons. We use ethical and responsible manufacturing practices – all our products are made in India with love. To reduce our carbon footprint, we use mainly natural and sustainable fabrics and our printing uses significantly less water so it’s more environmentally friendly.

Our philosophy is to evoke a wanderlust and free spirit in all our wearers. Whether you are the trend seeker, the hustler, the activist, the social media gal, the life of the party, the believer, we’ll dress you.

Hottest fall-winter 2021 trends you should TOTALLY try

With the cold weather starting to set in, we’ve been spotting some incredible fashion trends that are fun, chic and completely do-able!

We all, at some level, are guilty of limiting our winter wardrobe to the reliable shades of black, greys, navy and browns. But we think it might finally be time to break out of that and do something totally different this year.

Shaye blog

Colour me Chic

‘What will I wear today?’ is a question you probably ask yourself very often. The answer to that usually depends on a number of variable factors like your personal style, your mood, the occasion, the season, who you’re meeting (virtually or in-person), and maybe how much time you have.

Shaye blog

10 Must Have Wardrobe Essentials – Summer 2021

Summers are always an exciting time for fashion – fun, vibrant colours, flirty and flowing silhouettes, statement prints – we love it all! We live for fashion trends, but believe that true style starts with nailing the staples. Our take on wardrobe staples is everything that’s classic, functional and versatile – but NEVER boring

Shaye blog

Celebrity Style File: 7 Hot trends for Spring-Summer 2021

As the temperature gets hotter, we start looking forward to all things Summer. Long sunny days, sweet icy lemonade, lazy afternoons, mini skirts and flip flops, and of course, ice cream! It’s also a great time for a wardrobe refresh – get inspired by the hottest fashion trends and shop to beat the heat and the blues!

Shaye blog

Stuck in a style rut? We can help!

Most of us have spent the last 12 months in PJs, so when it comes to style, it’s no surprise that some of feel a little, um, confused and possibly nervous. But don’t worry, we’ve put together a handy guide with a few ideas to help you rediscover your style, feel chic and shine like you were meant to. Fashion is a powerful tool, and we believe that the right outfit can help empower you, make you feel more confident and slay the day!

Shaye blog

Making better choices is the new cool

Thanks to the immense exposure we have, we can proudly label ourselves the ‘woke generation.’ We are well aware of several issues that face us and their consequences, and we’re more than ready to work to counter them proactively. One such major problem plaguing our times is wastage and exploitation of resources, and the only solution to this is adopting a more sustainable lifestyle.

Let’s Talk Prints

One of 2021’s hottest trends is predicted to be bold, vibrant prints – and you’re probably already seeing them everywhere, on your Instagram feed, fashion magazines, the runway and the streets. Fashion gurus are saying that prints will dominate this year, and we look forward to adding some vibrance and fun to our wardrobes in 2021 after the year we’ve all had, am I right?

Dear Self, I Love You

Being a girl certainly has its perks – the cute dresses, the fun hairstyles, lots of makeup, girl talk, oh and of course, the higher life expectancy! However, it’s also important for us to recognise that the society we live in hasn’t always been kind to us – in fact there are many industries that still profit from making us feel bad about ourselves.

In Conversation with our #ShayeTribe

We, at Shaye, have always believed in power of sisterhood, a sense of community, and women supporting women. Each piece of clothing we design is created to inspire and empower the woman who wears it. Over time, we have been able to build a community of gorgeous ladies we so lovingly refer to as the #ShayeTribe. We admire each and every one of you, and LOVE seeing your style, your confidence and of course, the way you carry off our pieces.

Closer Than Ever #Quarantimes

We are living in unprecedented times indeed, and it feels like the whole world has turned upside down. Even though the lockdown seems like it has been going on forever, we’re staying positive and taking it one day at a time. With hashtags like #WFH, #Quarantini, #LoveLockdown and #QuarantineandChill taking over our social media, it feels like everyone all over the world is trying to make the best of the situation.


The term ‘Street Style’ has been all over our Instagram and Pinterest feeds, embraced by our favourite fashion bloggers, celebrities and designers for sometime now. We’re breaking it down for you – what it is and how to navigate it.

Street style or street wear is fashion that has emerged and evolved on the street, focusing on individual style rather than high fashion. It’s where creativity meets wearability. It’s not just a trend, but a part of youth culture all over the world now.