The Shaye Story

Not Shy. Be Shaye.

What is SHAYE all about? What inspired us to get started? What is at the heart of our brand? This is where we answer all these questions so you can get to know us better!

Bold. Confident. Always chic.

At Shaye, fashion is more than clothing - it’s self-expression.

We believe getting dressed should spark joy. Your outfit isn’t just what you wear; it’s a reflection of your strength, creativity, and presence. So don’t dim yourself down.

Don’t be shy. Be Shaye.

Style That Speaks Before You Do

Your wardrobe should never whisper, it should speak boldly.

At Shaye, we create pieces that help you show up as your most confident self. Every design is made to celebrate individuality, encourage self-expression, and help you own your space unapologetically. Because fashion isn’t about fitting in. It’s about standing out, how you want to!

Empowered. Unapologetic. You.

Every woman wears many hats, and we believe that the clothes should keep up.

From:

Boardroom meetings
Coffee runs and errands
Dinner dates and nights out

Shaye pieces are designed to transition seamlessly with you through every moment of your day.

Why Shaye Works for Real Life

At the core of our design philosophy, we strive to make each style keeping certain things in mind to make sure that the pieces become part of your everyday life.

Versatile silhouettes that move from desk to dinner
Bold, distinctive designs that elevate everyday dressing
Effortless styling that saves time and boosts confidence

We’re here to make dressing up easier, edgier, and far more joyful, so you can focus on conquering your day (and night plans).

Our Philosophy: Mindfully Crafted with Love

Every Shaye piece is designed to stay with you, season after season.

We obsess over:

Premium, high-quality fabrics
Thoughtful details and trims
Flattering cuts and dreamy fits

Each garment is carefully crafted to blend beautifully into your lifestyle, not just your closet.

Fashion with Responsibility at Heart

Style should feel good—in every sense.

That’s why we commit to:

Ethical and responsible manufacturing
Limited production runs to reduce waste
No destruction of surplus stock
Limiting quantity ensures every piece remains special.

Our Essentials Collection is the only exception, we make those all year round as timeless staples designed to earn a permanent place in your wardrobe.

Founder’s Note: Affordable Luxury, with Purpose

Shaye was created in 2019 with one clear vision:

Luxury fashion that feels special, without being inaccessible.

We wanted to offer:

Extraordinary designs
Impeccable tailoring and details
High-quality luxe fabrics
Honest, accessible pricing

Every piece is made to feel premium, unique, and worth keeping for years.

From vibrant colors and striking prints to flattering silhouettes:

Glamorous dresses
Statement tops
Timeless essentials

Every Shaye piece is created to help you express your individuality, elevate your mood, and shine bright.

“Our collections are all about making you feel like your very best self.”

In 2025 we opened the doors to our first ever flagship store, and we were thrilled to see you interacting with our styles IRL. Nothing compares to the joy that brings us. We have opened a second store since, and plan on opening many more throughout the country!

A Global Soul, Rooted in India

Conceptualized in Singapore,

Born in New York,

With a heart deeply rooted in India.

Shaye brings contemporary, international design standards to Indian wardrobes - blending global inspiration with local crafts and sensibilities. And this journey has only just begun.