Bloom Brightly: Embrace the hottest Spring-Summer trends and elevate your style
Read on to know about our collection, style trends for the season and some tips on how to capture the essence of spring and summer through your style.
SS ‘24 Fashion Trends
Colours of Spring
Inspired by the exuberance of a gorgeous garden in full bloom, our collection features pieces in a range of gorgeous colours - from pastels that invoke a sense of calm (like the Pantone colour of the year ‘Peach Fuzz’) to bold and vibrant shades that can help you stand out with confidence. Fashion magazines, blogs and Pinterest trend reports have been talking about Red being an unmissable colour this year - whether it’s a true red, a bright fuchsia, a deep plum or a warmer rust - and we’ve made sure to incorporate these shades through the collection. But white is perhaps the trendiest this year - and we at Shaye have a fabulous range of white shirts and dresses that are always our bestsellers.
Finer Fabrics
Our commitment to sustainability and moving towards more eco-friendly practices inspired us to use cotton and natural blended fabrics in this collection. These fabrics are soft, lightweight and breathable, making them ideal to keep you cool and comfortable through the hot summer months. Our fabrics are ethically sourced, and each design is made with love. Our cotton tops and dresses come with chic details like placement prints and beautiful embroidery to further elevate your look and give it some oomph. Tie-up details, bows and big florals are at the heart of the #Girlcore trend - and you can find plenty of that to love in our new styles.
Denim is always in, but now more than ever. There have been a lot of cool and edgy denim pieces on the runways and magazines and more and more designers and brands are following suit. A few months ago, we launched our very own women's denim shirts and dresses collection made in buttery soft denim that can be worn all year round. This spring, we are adding many new stunning denim pieces like shorts, crop tops and jeans.
Fit and Size Matters
For us, it has always been a goal to make fashion accessible to women from all walks of life. Creating chic high-quality pieces at affordable prices that add joy to everyday dressing is a big part of our brand. Embracing body positivity, inclusivity, and empowerment is at the core of our brand philosophy, driving our creative process. Our silhouettes are designed to flatter all body types, with cinched waists and peplum styles currently on-trend. This spring, we are thrilled to launch our plus size clothing pieces - ensuring a great fit for anyone and everyone who wants to wear our styles. Needless to say, this isn’t just a trend - body positivity and inclusivity is always in!
Bold Prints
From bright florals that transport you to a lush tropical paradise to retro chevrons that add a splash of colour, our exclusive prints take centre stage in our new drop. Big florals - printed, embroidered or 3D - are all the rage this year, and of course we’ve added our own unique spin on it. Designed in happy hues and beautiful silhouettes, our range of versatile designer tops for ladies and dresses are a must have if you’d like to give your wardrobe a chic summer upgrade.
Our printed scarves and shrugs make for great layering pieces that add a pop of print to any plain outfit and help you make a style statement wherever you go.
Classic meets Contemporary in our Indian Wear
Our freshly launched Indian Wear is crafted to help you embrace your roots while feeling stylish and gorgeous. From elegant pieces that you can wear to work, to glamorous styles for special occasions - we have something for everyone. Our design team focussed on celebrating the rich tapestry of Indian heritage while offering a fresh and modern perspective to Indian clothing. With eye-catching prints and vibrant colors, featuring distinctive elements such as mirror work, lace, embroidery, and sequins, rest assured that all eyes will be on you as soon as you step into any room.
Our range of kurta sets are flowy and breezy, making them a great choice for hot Indian summers. Our dupattas are truly stunning and you can drape them in many different ways. Don’t forget to accessorise - pair them with juttis and jhumkies or kohlapuri sandals and oxidised silver jewellery to complete your look.
Some Styling Tips For You
1. Lightweight layers like a shrug or scarf can add a point of interest to an otherwise plain or basic outfit. It will give the illusion of a well-thought out look. Opt for something colourful or printed for that extra oomph.
2. An unconventional handbag can really elevate your look and make it pop for the ‘gram. It can be an unusual shape, colour or print - something that helps you express your personality.
3. Focus on fit - whether you’re going for a well-fitted tailored look or an oversized vibe, make it look intentional by incorporating at least one item that fits you well.
4. Don’t forget to accessorise. Jewellery, whether delicate and dainty or bold and chunky is a great way to show off your personal style - so find pieces that you like and add it to your collection.
5. Mix prints with harmony by having a unifying colour or pattern in them. Prints are very much in vogue this year and this is the perfect time to experiment with your outfit and play with print. Mixing prints is not easy but if done well, it is the ultimate style statement.
Shop our vibrant new SS ‘24 collection and give your wardrobe a chic upgrade!
