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Making better choices is the new cool

by 17 Feb 2024

Thanks to the immense exposure we have, we can proudly label ourselves the ‘woke generation.’ We are well aware of several issues that face us and their consequences, and we’re more than ready to work to counter them proactively. One such major problem plaguing our times is wastage and exploitation of resources, and the only solution to this is adopting a more sustainable lifestyle.

Sustainability is now a trending topic. We all know that even our smallest contribution can prove beneficial for the environment. But it’s important to remember that it’s a process and our habits won’t change overnight. We can start by taking small steps with eating and living sustainably, take charge of our wardrobes and start dressing sustainably, too. We can start by being mindful about the things we buy and how we use them.

 

Opting for sustainable apparel doesn’t have to mean your clothing choices will be limited. Many fashion brands are consciously making an effort to come up with chic sustainable wear that will leave you spoilt for choice. And you won’t even be able to tell that it’s recycled or put together from scrap!

When you choose sustainable clothing, you make a bold choice. It is a clear statement that you can dress up elegantly while doing your bit for the environment. You can have the best of both worlds by choosing clothes made from sustainable fabric or zero-waste material.

If you still need some more reasons to switch to sustainable, zero-waste clothing, we’ve listed down a few.

Made With Love

Every outfit that’s recycled or put together using scrap is a work of art in its own way. If you ask us, making outfits using whole fabric is a lot easier. But recycling fabric to create new clothes – that demands a whole new level of creativity and finesse.

Irrespective of the effort that goes into creating sustainable wear, every outfit is put together with an idea – an idea to create apparel that’s stunning and makes a statement all at once!

 

Unique Outfits

Why pick mass-produced clothes from the malls when you can pick unique, one of a kind pieces? These are designed to perfection and are made keeping the latest fashion trends in mind. Besides, a quirky outfit will help you stand out from the rest of the crowd.

You can find impactful pieces using zero-waste materials, which also means your outfit will be eccentric yet glamorous!

Perfect For All Occasions

It’s time to dump the myth that sustainable clothing don’t offer stylish options. You can find equally gorgeous clothing – with a touch of extra magic! So, whether it’s a party, a date, or a meeting, you can check out our zero waste collection for some beautiful, quirky and statement pieces. We also have a range of hair accessories made from extra fabric that can add some brightness to your outfit!

 

Contribute to the Environment

Isn’t this the need of the hour? Can any of us deny the criticality of climate change? How can we contribute in our own little ways?

With tiny changes in your choices, you can make a huge difference. And when you invest in sustainable clothing, that’s exactly what you do!

With sustainable clothes, everything is locally sourced. This also means that the wastage of resources is restricted to the bare minimum. The next time you feel the urge to splurge on a couple of new outfits, browse through the internet for sustainable brands (there are tons out there!). Not only can you incorporate a variety of outfits in your wardrobe, but you also get an opportunity to reduce your carbon footprint.

Save Animal Lives

Millions of animals are slaughtered every year just for the sake of fancy animal fur coats. Is the sacrifice even worth it? With sustainable brands, you don’t need to worry about animal cruelty. Sustainable brands use cruelty-free alternatives to come up with their clothing range. Every clothing material is recycled from existing materials. This way, you get brand new clothing with zero exploitation of animals and minimal wastage of resources.

Flaunt Your Clothing Proudly

We had to list this one down – after all, that’s what fashion is all about, flaunting! You will not only have a chic, unique and fashionable wardrobe but also an outfit that will leave people wondering where you bought it from! In such times, don’t hesitate to walk up and tell them that you are wearing a sustainably-made, zero-waste dress. Who knows, you may inspire a couple of people to make an environment-friendly choice, too!

This generation is all about being the change, asking the right questions, and doing everything it takes to dismantle systems that have been existing for years. When you have the opportunity, and the will to adopt sustainability, we would urge you not to lose out on the golden chance.

In fact, the time to act is now. Like many other fashion brands, we, too, have come up with a super cool clothing range. It is trendy, chic, out of the box, and stunning all at once. We’re a consumer-oriented brand, and we don’t want you to feel left with limited clothing choices just because you chose to say no to fast fashion.

If you’re on the lookout for lovely zero-waste apparel, you are welcome to take a peek into our Frida collection. And we’re sure you won’t be disappointed. After all, it’s the labour of love, put together by people who care for the environment just as much as you do.

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